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Redefining Consumer Behaviour in a Circular Economy: Strategies for Sustainable Living
Abstract
The circular economy is a central solution for addressing resource scarcity, environmental degradation, and unsustainable consumption. The chapter investigates consumer behavior's impact on the practices of the circular economy. It presents fundamental circular economy principles: reduction, reuse, recycling and compares them with the disadvantages of the conventional linear approach. It discusses the ways in which consumer behavior leads to unsustainability and identifies potential for change through circular business models such as product-as-a-service, shared platforms, and circular supply chains. The chapter discusses government policies that lead to circular activities, as well as economic, cultural and infrastructural challenges and the strategies necessary to tackle them. Recommendations involve consumer education, use of technologies such as blockchain and IoT and promoting stakeholder collaboration. Emerging trends like circular design thinking, and bioplastics are examined for their ability to disseminate sustainable practices across the world.
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