Questionnaire on the Dynamics of User Behaviour Towards OTT Platforms

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Author(s): Surjit Singha (Kristu Jayanti College (Autonomous), India)and Sateesh Kumar T. K. (Kristu Jayanti College (Autonomous), India)
Copyright: 2025
Pages: 26
Source title: Design and Validation of Research Tools and Methodologies
Source Author(s)/Editor(s): Aicha Rahal (Pazmany Peter Catholic University, Budapest, Hungary)and Mária Adorján (Károli Gáspár University of the Reformed Church, Hungary)
DOI: 10.4018/979-8-3693-1135-6.ch003

Keywords: Information Science Reference / Library & Information Science / Research Methods

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Abstract

This chapter investigates the intricacies of developing and validating a questionnaire that effectively captures user behaviour's dynamic nuances towards over-the-top (OTT) platforms in the rapidly evolving digital media consumption landscape. With the increasing prominence of OTT platforms, understanding user behaviour dynamics will become paramount. This chapter will meticulously guide researchers and practitioners through the comprehensive process of constructing and validating a questionnaire tailored to glean insights from users' interactions with OTT platforms.

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Questionnaire on the Dynamics of User Behaviour Towards OTT Platforms

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