Quantitative and Qualitative Disclosure of Corporate Social Responsibility in the Aviation Sector: Case Study of Singapore Airlines 2018-2024

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Author(s): Mohamed Boulesnam (Yahia Fares University of Medea, Algeria), Ouissam Hocini (Yahia Fares University of Medea, Algeria), Imad Rezazi (Yahia Fares University of Medea, Algeria)and Abdelaziz Boukhors (Yahia Fares University of Medea, Algeria)
Copyright: 2025
Pages: 38
Source title: Sustainable Marketing Practices in the Aviation Industry
Source Author(s)/Editor(s): Mahmut Bakır (Samsun University, Turkey)
DOI: 10.4018/979-8-3693-7215-9.ch003

Keywords: Aviation Engineering / Business Science Reference / Marketing and Consumer Behavior / Science & Engineering

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Abstract

This chapter investigates the evolution of Corporate Social Responsibility (CSR) practices at Singapore Airlines from 2018 to 2024, with a focus on both quantitative and qualitative disclosures. As the aviation and airline industry face increasing pressure to adopt sustainable practices due to its significant environmental and social impacts, Singapore Airlines' CSR efforts were critically examined. The study analyzes CSR activities across key areas, including employees, environment, customers, and community, identifying trends and shifts in the company's strategic focus. Through comprehensive analysis of sustainability reports, the research highlights the growing emphasis on employee welfare and environmental stewardship, reflecting broader industry trends towards more integrated and strategic CSR approaches.

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Quantitative and Qualitative Disclosure of Corporate Social Responsibility in the Aviation Sector: Case Study of Singapore Airlines 2018-2024

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