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Qualitative Research: Designing, Implementing, and Publishing a Study
Abstract
This chapter takes the reader on a step-by-step journey through the process of conducting a qualitative research study using research conducted with traditional healers (THs) in Malaysia and how they diagnose and treat cancer. Upwards of 80% of Malaysians consult traditional healers before seeing a medical doctor, resulting in late-stage diagnoses and thus higher mortality rates. However, prior to this research, little was known about the role of healers and their willingness to work with, rather than outside, the Western medical system. Within this context, the theoretical framework, the specific research problem, and the research questions were identified. Next, the authors discuss purposive sampling and data collection strategies which included interviews, documents, and observations. They then present a data analysis exhibit showing how they captured specific data from the interviews to address their research questions. Finally, the authors discuss writing and publishing the results of their research.
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