Producing a Mental Representation of a Cup of Sake: A Comparison of Experimental Methods and a Tool for Generating Cognitive Content

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Author(s): Hiroki Fukushima (Kyushu Women's University, Japan)
Copyright: 2019
Pages: 19
Source title: Post-Narratology Through Computational and Cognitive Approaches
Source Author(s)/Editor(s): Takashi Ogata (Iwate Prefectural University, Japan)and Taisuke Akimoto (Kyushu Institute of Technology, Japan)
DOI: 10.4018/978-1-5225-7979-3.ch012

Keywords: Communication Studies / Communications Theory / Education / Information Science Reference

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Abstract

In this chapter, methodologies for producing a mental representation of a cup of sake are introduced. Mental representations of taste are often vague and fuzzy in comparison to audio or visual images. On the other hand, some individuals, such as sommeliers or tasters of sake, are able to readily formulate a representation of the taste they experience. How can the average person produce words or other types of mental representations in such a situation? In this chapter, the author presents three methodologies for eliciting mental representations of taste: a new supporting tool for verbalizing an image of taste, an experimental method for testing a verbal and visual image for taste, and an experimental methodology for producing a free drawing representation of a cup of sake.

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Producing a Mental Representation of a Cup of Sake: A Comparison of Experimental Methods and a Tool for Generating Cognitive Content

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