Process Dynamics in Strategy Implementation

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Copyright: 2012
Pages: 26
Source title: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
DOI: 10.4018/978-1-4666-0969-3.ch003

Keywords: Business & Management / Business Information Systems / Business Science Reference / Decision Support Systems

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Abstract

Process dynamics in developing and implementing business strategies demonstrate a conceptual framework that decomposes the overall acquisition integration process into four sequential and co-evolving processes, which include: formulating the integration logic and performance goals, establishing the integration planning approach, executing operational integration, and executing strategic integration. The concept of process dynamics and process completeness are discussed in this chapter in reference to firms doing business in a competitive marketplace. It is argued that process completeness is achieved when a firm’s delivery system synchronizes with the expectations of consumers in the competitive marketplace. The discussions in the chapter guide readers to understand the process dynamics and determine the ways to drive leadership in a competitive business environment.

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