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The Problem with Free Web Content
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Author(s): Ping Seng Ng (Nanyang Technological University, Singapore), Diego Fernando Vergara Arias (Nanyang Technological University, Singapore), Mei-En Elizabeth Koh (Nanyang Technological University, Singapore)and Ravi S. Sharma (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 10
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch006
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Abstract
This chapter will discuss the concept, nature and implications of free web content; with a focus on the problems caused by the rise of this phenomenon in the recent and rapidly flourishing digital age. A pricing strategy will also be proposed as part of our solution to regulate the use of free web content. As part of the proposed recommendation, a case study on Singapore Press Holdings has been conducted to assess to a certain extent, the impact of free web content on a traditional business model. This will determine if the organization is making correct judgment calls, media changes and business decisions, which helps to assimilate the new digital model, and hence, establish a possible guideline to the correct method in which businesses should be heading towards in order to succeed in this digital age.
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