Problem-Based Learning Methodology

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Author(s): Salvador Simó Algado (University of Vic – Central University of Catalonia, Spain), Xavier Ginesta Portet (University of Vic – Central University of Catalonia, Spain)and Jordi de San Eugenio Vela (University of Vic – Central University of Catalonia, Spain)
Copyright: 2015
Pages: 11
Source title: Market Research Methodologies: Multi-Method and Qualitative Approaches
Source Author(s)/Editor(s): Amandeep Takhar-Lail (University of Bedfordshire, UK)and Ali Ghorbani (Payame Noor University, Iran)
DOI: 10.4018/978-1-4666-6371-8.ch014

Keywords: Business Science Reference / Library & Information Science / Marketing / Research Methods

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Abstract

The objective of this chapter is to present the EcosSPORTech project, a cross-faculty project based in Vic (Spain) where the University of Vic has a central role in developing an enterprise with young people in order to develop sports and leisure activities in the natural environment, integrating Information and Communication Technologies (ICT). This project, which has the participation of students from different faculties (Business and Communication, Health and Wellness, and Education) using a Problem-Based Leaning (PBL) method, reinforces the idea of an entrepreneurial university that can create innovative solutions in order to promote social benefits; this is a university with a clear commitment to educating both professionals and citizens. The chapter also presents the project's communication policy, based on the UVic's corporate media: blog, magazine, and radio station. This project has the financial support of La Caixa Foundation (Obra Social La Caixa) and Vic's City Council.

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