Prioritization of Bank Selection Decision in Pandemic Process Using a Novel Decision-Making Model

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Author(s): Ahmet Çalık (KTO Karatay University, Turkey)and Bilge Afşar (KTO Karatay University, Turkey)
Copyright: 2021
Pages: 16
Source title: Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs
Source Author(s)/Editor(s): Neeta Baporikar (Namibia University of Science and Technology, Namibia & University of Pune, India)
DOI: 10.4018/978-1-7998-7436-2.ch023

Keywords: Business & Management / Business Science Reference / Entrepreneurship & Innovation / Small and Medium Enterprises

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Abstract

In Turkey, since March 2020, the pandemic process caused changes in the bank selection of consumers as it affected all other activities. Prioritization of bank selection criteria is a multi-criteria decision-making (MCDM) problem with conflicting criteria. In this study, the Pythagorean fuzzy analytic hierarchy process (PFAHP) is used to prioritize the selection criteria, it is aimed to provide more freedom for decision-makers in expressing their opinions. Not only quantitative criteria such as interest rate, ATM, and number of branches, but also the environmental and social impacts of the pandemic, the nine main criteria have been determined. As a result of interviews with different sectors, it was found that the loan interest rate is the most important criterion. The results were compared with different classical and fuzzy AHP methods, and it was found that the PFAHP method produced reliable and informative results that better represented the uncertainty of the decision-making process.

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Prioritization of Bank Selection Decision in Pandemic Process Using a Novel Decision-Making Model

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