Principles in Crowdfunding Benefits and Validation Tools: How to Ensure Campaign Success

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Author(s): Paul Morrell Niederer (Crowdsourcing Week, Australia)
Copyright: 2019
Pages: 12
Source title: Crowdsourcing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-8362-2.ch002

Keywords: Business Science Reference / Government & Law / Human Aspects of Business / Public & Sector Management

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Abstract

This chapter provides the key benefits of a crowdfunding campaign together with a rich variety of validation tools provided to enhance the chance of a crowdfunding campaigns success. Benefits cannot be achieved in a crowdfunding campaign if it is not successful. Thorough validation of the campaign upfront can heighten success. The author in an internationally respected crowdfunding authority who has managed over 300 crowdfunding campaigns through the platforms he has been involved with. The author lists 11 benefits and 11 validation tools together with his own road tested processes plus a plethora of links to tools to assist both the novice and experienced crowdfunder.

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