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Pretenders and Misleaders in Product Design
Abstract
Meaningful messages may be conveyed in product design with the use of pretenders as the carriers of hidden messages; they refer to visual practices in design, architecture, and visualization. For this reason, they may be useful for working projects in further chapters. The notions of iconic objects, or iconcity of an object, make a basis of product semantics. Proper design versus pretenders, misleaders, informers, double-duty gadgets, and multitasking tools are discussed and then contrasted with the notion of camouflage.
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