Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations
Search IRMA Research
Research IRM
Open Access
IRMA Journals
IRM Books
Proceedings
Membership
The
IRMA
Community
Calls for Papers
Online Symposium
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
Electronic Commerce
Computer Science
Multimedia IS
Social Science
Education
Library Science
Environmental IS
Information Systems
Public Administration
Business Management
Preparing for New Competition in the Retail Industry
View Sample PDF
Author(s):
Goran Klepac (Raiffeisen Bank Austria, Croatia)
Copyright:
2010
Pages:
22
Source title:
Data Mining in Public and Private Sectors: Organizational and Government Applications
Source Author(s)/Editor(s):
Antti Syvajarvi
(University of Lapland, Finland)and
Jari Stenvall
(Tampere University, Finland)
DOI:
10.4018/978-1-60566-906-9.ch013
Keywords:
Data Mining
/
Data Mining and Databases
/
Information Science Reference
/
Library & Information Science
Purchase
View
Preparing for New Competition in the Retail Industry
on the publisher's website for pricing and purchasing information.
Abstract
A business case presents a retail company facing new competitors and consequently preparing a customer retention strategy. The business environment in which the company was operating prior to the arrival of new competitors can be described as a stable market. Bearing in mind the plans and marketing activities of a competitor retail chain and making use of the data mining methods a system is being devised for the purpose of preventing or at least buffering the churn trend. Development of an early warning indicator system based on data mining methods is also being described as a support to the management in early detection of both market opportunities and threats. Research in data mining could also be concentrated on applying existing data mining techniques to find the best solution regarding practical business problems in the public or private sector. Knowledge regarding how some business cases were solved using data mining techniques could contribute in a better understanding of the nature or data mining nature and help solve specific business issues.
Related Content
Introduction to Data Mining
. © 2023. 34 pages.
Data
. © 2023. 15 pages.
Software Installation and Introduction to RapidMiner
. © 2023. 15 pages.
Data Pre-Processing and Example of Data Classification With RapidMiner
. © 2023. 18 pages.
Classification
. © 2023. 24 pages.
Deep Learning
. © 2023. 32 pages.
Clustering
. © 2023. 21 pages.
IRMA
Offers Over
2,500
Full Text
Open Access Research
Papers for Free Download
Click to Start Searching
Free IRM Research!
IRMA Sponsors
About Us
|
Contact
|
Sitemap
|
Legal
|
Policies
Copyright ©2024, Information Resources Management Association. 701 East Chocolate Avenue, Hershey, PA 17033.