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Author(s): Eskandar Tooma (American University in Cairo (AUC), Egypt), Aliaa Bassiouny (American University in Cairo (AUC), Egypt)and Nourhan El Mogui (American University in Cairo (AUC), Egypt)
Copyright: 2011
Pages: 13
Source title: Cases on Business and Management in the MENA Region: New Trends and Opportunities
Source Author(s)/Editor(s): El-Khazindar Business Research and Case Center (School of Business, American University in Cairo (AUC), Egypt)
DOI: 10.4018/978-1-60960-583-4.ch006

Keywords: Business & Management / Business Policy / Business Science Reference / Global Business

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Abstract

The case follows through the history of PICS, presenting the business model and the market for its products. It then moves on to outline the financial position of PICS over the period 2002-2005,which shows that, despite double-digit growth in revenue, the company has suffered from poor bottom lines that have put the company in severe financial distress.

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