Practicing Circular Economy in India: Insights of Business Models on the Three Paradigms – Reduce, Reuse, and Recycle

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Author(s): Namita Kapoor (Amity University, Noida, India), Sangeeta Jauhari (Rabindranath Tagore University, India)and Deepti Maheshwari (Rabindranath Tagore University, India)
Copyright: 2022
Pages: 18
Source title: Handbook of Research on Developing Circular, Digital, and Green Economies in Asia
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (The University of Oviedo, Spain)
DOI: 10.4018/978-1-7998-8678-5.ch010

Keywords: Business & Management / Business Science Reference / Economics & Economic Theory / Economics and Economic Theory

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Abstract

Circularity concept is not just recycling. It is basically a system that is restorative in the industrial processes that treat waste as a resource. It implies that once a product reaches the end of life, attempts should be made to utilize them by creating a value out of it. The present study is an exploratory study that aims at exploring the lessons of circular economy, which India can share with others through the analysis of business models of companies for the three paradigms: reduce, reuse, and recycle. For understanding the take-make-dispose model to take-make-reduce model, the analysis of business model of El Rhino has been carried out. For take-make-recycle model, business model of Saahas Zero Waste and Goonj as unique business models displaying an outstanding effect of share-reuse-prolong model has been studied.

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Practicing Circular Economy in India: Insights of Business Models on the Three Paradigms – Reduce, Reuse, and Recycle

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