Post-Pandemic Sustainability Strategies for Zimbabwean SMEs

View Sample PDF

Author(s): Mufaro Dzingirai (Midlands State University, Zimbabwe), Noah Tshuma (Midlands State University, Zimbabwe)and Shingirai Sikomwe (Midlands State University, Zimbabwe)
Copyright: 2021
Pages: 20
Source title: Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs
Source Author(s)/Editor(s): Neeta Baporikar (Namibia University of Science and Technology, Namibia & University of Pune, India)
DOI: 10.4018/978-1-7998-7436-2.ch022

Keywords: Business & Management / Business Science Reference / Entrepreneurship & Innovation / Small and Medium Enterprises

Purchase

View Post-Pandemic Sustainability Strategies for Zimbabwean SMEs on the publisher's website for pricing and purchasing information.

Abstract

In the past decade, the issue of sustainability in the context of small and medium enterprises (SMEs) has attracted much attention from scholars and policymakers. Admittedly, the emergence of the COVID-19 pandemic has generated much curiosity of scholars with regard to the sustainability of SMEs. Accordingly, this study seeks to explore sustainability strategies that can be employed by SMEs in Zimbabwe in the post-COVID-19 pandemic era. Notably, seven sustainable strategies emerged from the thematic analysis, namely, online marketplaces, leveraging technology, cost-cutting measures, customer relationship, innovation and creativity, sustainable culture, and collaboration and partnerships. The results of this study help the policymakers and practitioners in making sound decisions related to SME sustainability based on empirical evidence.

The IRMA Community

Research IRM

Post-Pandemic Sustainability Strategies for Zimbabwean SMEs

Purchase

Abstract

Related Content

IRMA Sponsors