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Post-Bureaucratic Firms' Internationalization: A Cross-Cultural Perspective
Abstract
When post-bureaucratic organizations internationalize, they follow: “Hybridism”, “Cyclicity”, “Transversality”, and “Turbolence”. International post-bureaucratic firms need to learn how to manage the increasing diversity and how to pursue hybridization, without scarifying their identity, and the values, which have been crucial for firm's competitiveness. This chapter explores the challenges connected to the internationalization of post-bureaucratic organizations, and focuses on the key role of cultural competence. When firms enter culturally distant markets, they face the opportunities and threats connected with cultural distance, and managers' cultural competence is a key factor for the building up of cultural bridges, that is social mechanisms able to reduce the perception of the distance. Cultural bridges help firms to learn from the environment, and to pursue the final aims of their international strategy.
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