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Pitch This: Storytelling as a Means to Enhance Your Personal Brand

Pitch This: Storytelling as a Means to Enhance Your Personal Brand
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Author(s): Sandra Vieira Vasconcelos (School of Hospitality and Tourism, Polytechnic Institute of Porto, Portugal)and Ana Balula (ESTGA, University of Aveiro, Portugal)
Copyright: 2021
Pages: 16
Source title: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Source Author(s)/Editor(s): Lorena Clara Mihăeş (University of Bucharest, Romania), Raluca Andreescu (University of Bucharest, Romania)and Anda Dimitriu (University of Bucharest, Romania)
DOI: 10.4018/978-1-7998-6605-3.ch006


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The following chapter describes the design and implementation of a teaching and learning strategy that aimed to explore the affordances of storytelling when it comes to the management of students' personal branding skills. Designed to help students craft their online professional persona and produce video-based pitches, this strategy was developed taking into account the concepts of personal branding and digital storytelling, as well as a preliminary questionnaire focusing on participants' perceptions. Having been implemented within English for Specific Purposes classes, this strategy was successful in promoting students' engagement and making them aware of the importance of having a strong personal brand, something that can be enhanced through contemporary storytelling methods.

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