Persuasive Communication From a Military Force to Local Civilians: A Cognitive Treatment of PsyOps Messages Based on the Elaboration Likelihood Model

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Author(s): Jean-Yves Bergier (LSIS Laboratory, Aix Marseille University, France)and Colette Faucher (LSIS Laboratory, Aix-Marseille University, France)
Copyright: 2018
Pages: 15
Source title: Media Influence: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3929-2.ch012

Keywords: Communication Studies / Education / Information Science Reference / Mass Communications

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Abstract

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation of the agents to determine the effect of message sending on attitudes through a detailed cognitive treatment.

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Persuasive Communication From a Military Force to Local Civilians: A Cognitive Treatment of PsyOps Messages Based on the Elaboration Likelihood Model

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