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Personalization and Customer Satisfaction in Mobile Commerce

Personalization and Customer Satisfaction in Mobile Commerce
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Author(s): HY Sonya Hsu (Southern Illinois University, USA) and Songpol Kulviwat (Hofstra University, USA)
Copyright: 2009
Pages: 7
Source title: Mobile Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): David Taniar (Monash University, Australia)
DOI: 10.4018/978-1-60566-054-7.ch152

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Abstract

Southern Illinois University, USA; Hofstra University, USA

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