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Personal Data Privacy and Security at Individual and Organizational Levels
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Author(s): Jasbir Kaur (GNIMS Business School, India), Shiney Chib (Datta Meghe Institute of Management Studies, India), Guru Basava Aradhya S. (Dayananda Sagar Business Academy, India), Prashant Bhavarlal Chordiya (Savitribai Phule Pune University, India), Nilesh Anute (Sri Balaji University, India), P. Selvakumar (Department of Science and Humanities, Nehru Institute of Technology, Coimbatore, India)and Manjunath T. C. (Rajarajeswari College of Engineering, India)
Copyright: 2026
Pages: 40
Source title:
User-Centric Cybersecurity Implications for Sustainable Digital Transformation
Source Author(s)/Editor(s): Saqib Saeed (Imam Abdulrahman Bin Faisal University, Saudi Arabia)and Shahzaib Tahir (National University of Sciences and Technology, Pakistan)
DOI: 10.4018/979-8-3373-3171-3.ch005
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Abstract
In the digital era, personal data is critical to both individuals and organizations. With increasing reliance on digital platforms, the being collected, processed, and stored has reached unprecedented levels. However, this expansion has also led to significant security threats, data breaches, identity theft, and cyberattacks, impacting personal privacy and organizational integrity. This paper explores the essential aspects of addressing individual organizations in safeguarding sensitive information. At the individual level, maintaining data security involves adopting strong cybersecurity practices, including password management, multi-factor authentication (MFA), encryption, safe browsing habits, and awareness of phishing attacks. Individuals must exercise caution when sharing personal information online, use privacy-enhancing tools such as VPNs, encrypted messaging services, and ad blockers, and remain vigilant against evolving cyber threats.
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