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Personal Brand Benefits of Social Media Use for Researchers: A Case Study

Personal Brand Benefits of Social Media Use for Researchers: A Case Study
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Author(s): Alberto Prado Román (Rey Juan Carlos University, Spain), Iria Paz-Gil (Rey Juan Carlos University, Spain)and Miguel Prado Román (Rey Juan Carlos University, Spain)
Copyright: 2022
Pages: 20
Source title: Research Anthology on Social Media Advertising and Building Consumer Relationships
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6287-4.ch056

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Abstract

Social networks are a very relevant tool for businesses to connect efficiently with many users at the same time. It means that in the second decade of the 21st century, companies have strengthened their strategies to expand their influence. In the higher education context, social media can help develop teaching strategies. Nevertheless, are they also relevant to expanding the professional capacity of researchers? Given this, this research aims to determine whether they are relevant within the research field and how they use them according to the researchers' position and the professional objectives set.

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