Perceptions of Trust: Safety, Credibility, and “Cool”

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Author(s): Ricardo Gomez (University of Washington, USA)and Elizabeth Gould (University of Washington, USA)
Copyright: 2012
Pages: 11
Source title: Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons
Source Author(s)/Editor(s): Ricardo Gomez (University of Washington, USA)
DOI: 10.4018/978-1-60960-771-5.ch004

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

In this study, the authors found that trust is a key factor that drives people to actually make use of ICT in public access venues. Several factors contribute to building this trust: safety, relevance, reputation, and what is considered “cool.” They discuss these factors throughout this chapter with a particular emphasis on the “cool factor,” which is a relatively new concept in academic literature, especially in the realm of ICT.

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