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Partnerships in Supply Chain Management

Partnerships in Supply Chain Management
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Author(s): Özlem Koçtaş Çotur (Yasar University, Turkey)and Yücel Öztürkoğlu (Yasar University, Turkey)
Copyright: 2016
Pages: 25
Source title: Handbook of Research on Global Supply Chain Management
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA)
DOI: 10.4018/978-1-4666-9639-6.ch010

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Abstract

This chapter considers one of the most important collaborations, namely that of partnership. In recent year's sophisticated and demanding consumer lead severe global competition between companies. So many companies seek to coordinate cross-firm activities and work mutually over time to produce outstanding performance. The main objective of the companies is to reach higher performance than would be achieved by managing individually. For any supply chain in the competitive environment, widening the boundaries of the firm via partnership formation would be the remedy and partnership creates a synergistic business environment for both sides. The objective of the chapter is to present a comprehensive and integrated view of the literature on all aspects of partnership.

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