Overcoming Hurdles to Trust: Infomediaries and Public Records

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Author(s): Robert M. Easter (Qwest Group, LLC, USA)and Linda L. Brennan (Mercer University, USA)
Copyright: 2008
Pages: 10
Source title: Computer-Mediated Relationships and Trust: Managerial and Organizational Effects
Source Author(s)/Editor(s): Linda L. Brennan (Mercer University, USA)and Victoria E. Johnson (Georgia Gwinnett College, USA)
DOI: 10.4018/978-1-59904-495-8.ch014

Keywords: Computer-Mediated Communication / Information Science Reference / Media & Communications / Social Computing

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Abstract

This chapter discusses paradoxes, which have arisen in response to society’s dependence on the Internet and the new business models that attempt to resolve the contradictions. The authors present a Trust Model illustrating a series of hurdles that must be overcome in order for an individual or an organization to exhibit trust, i.e., risk-taking behavior. The Chapter addresses the formation of new information providers, “infomediaries,” which can inform risk-taking behavior in computer-mediated relationships.

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