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Organizational Leadership and Resources in Driving Creativity and Innovation
Abstract
Organizational leadership and resources are the critical drivers of creativity and innovation. The extent to which a firm can embody creative ideas in its products in such a way that meets customer requirements largely determines its profitability and growth. Such creative ideas, which are manifested in a firm's products and practices, are an integral part of organizational innovation. Prior studies related to creativity have mostly examined the stages of idea generation, whereas those related to innovation have largely investigated the latter implementation phase of idea generation. To extend this line of research, this chapter discusses several theories and concepts of creativity and innovation and then applies a multi-level analysis including individual, team, organizational, and industry level to provide a guiding research framework for academics and a set of drivers for managers to optimize creativity and innovation in the organization.
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