The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Opportunistic Networks as an Enabling Technology for Mobile Word-of-Mouth Advertising
Abstract
The growing share of people using mobile devices, that support wireless peer-to-peer interaction, offers the opportunity to build a ubiquitous infrastructure for electronic word-of-mouth messaging and advertising. This chapter introduces Opportunistic Networks as a layer for one-hop communication that opens up electronic word-of-mouth messaging for mobile devices. The reader will learn about adPASS (short for advertisement passing), a system build on top of Opportunistic Networks for digital advertisement distribution stimulated by an anonymous and tamper-resistant bonus point model. A simulation based on empirical movement pat=terns indicates the feasibility of our approach. This chapter concludes with a summary and provides an outlook on further research paths starting from our findings.
Related Content
|
Tushar, Nandita Pradhan, Pooja Jaiswal.
© 2025.
54 pages.
|
|
Sarthak Bisht, Tia Mittal, Karan Bhambhani, T. Y. J. Naga Malleswari.
© 2025.
16 pages.
|
|
Anup Raju Vasistha, Chandramouli H. Mahadevaswamy, Solomon H. Ebenuwa, Augustine O. Nwajana.
© 2025.
16 pages.
|
|
Smrity Dwivedi.
© 2025.
28 pages.
|
|
W. Aldrin Joan Pandian, Palak Mangal, D. Lakshmi, I. Jasmine Selvakumari Jeya.
© 2025.
40 pages.
|
|
Moyinoluwalogo Mayowa, Richard I. Otuka, Nemitari Ajienka, Augustine O. Nwajana.
© 2025.
52 pages.
|
|
Rahul Koshti.
© 2025.
24 pages.
|
|
|