Online Tourism Destination Image by User-Generated Content: A Systematic Literature Approach

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Author(s): Valerie Stopp (School of Economics, University of Algarve, Portugal), Nelson deMatos (CinTurs and ESGHT, University of Algarve, Portugal)and Célia M. Q. Ramos (CinTurs and ESGHT, University of Algarve, Portugal)
Copyright: 2025
Pages: 24
Source title: Advancing Smart Tourism Through Analytics
Source Author(s)/Editor(s): Bindi Varghese (Christ University, India)and Sandhya H. (Christ University, India)
DOI: 10.4018/979-8-3693-3715-8.ch016

Keywords: Business Science Reference / Data Analysis & Statistics / Hospitality, Travel, and Tourism Management / Library & Information Science

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Abstract

Destination Image is a concept studied for a long time in tourism. Over the past two decades, due to digitalisation changes, tourism research increasingly examines the online Destination Image, which represents a challenge in selecting sources, defining methods, and drawing conclusions and implications. The present study aimed to systematically capture the approach to analyse the online Destination Image through User Generated Content using studies from the last ten years. Therefore, the Systematic Literature findings showed that TripAdvisor.com is the primary online Destination Image analysis source. Results showed that previous studies mainly used cognitive and affective approaches to studying destination images.

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Online Tourism Destination Image by User-Generated Content: A Systematic Literature Approach

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