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Online Information Privacy and Its Implications for E-Entrepreneurship and E-Business Ethics
Abstract
This chapter reports the results of a national survey which investigated Australian Internet users’ attitudes and behaviours toward online information privacy using a typology that combines specific demographic and attitudinal measurements with behavioural data. The chapter contains a comprehensive examination of the internal, external/ environmental, and behavioural dimensions of information privacy, incorporating a profile of each of the typologies’ categories along with a general profile of total respondents. The implications of the findings for e-entrepreneurship and e-business ethics also are discussed.
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