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Online Grocery Provision Resistance: Understanding Urban (Non-) Collaboration and Ambiguous Supply Chain Environments

Online Grocery Provision Resistance: Understanding Urban (Non-) Collaboration and Ambiguous Supply Chain Environments
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Author(s): Ronan de Kervenoael (Sabanci University, Turkey & Aston University, UK), Burcin Bozkaya (Sabanci University, Turkey) and Mark Palmer (University of Birmingham, UK)
Copyright: 2013
Pages: 24
Source title: Supply Chain Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-2625-6.ch045

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Abstract

This chapter investigates the resistance by institutional actors in ambiguous supply chain environments for online grocery provision. Recent studies have shown that significant shifts in urban geographies are increasing consumers’ expectations of online retail provision. However, at the same time there is also growing evidence that the collaborative practice in online grocery provision within the urban supply chains is resisted. That these trends are found despite growing demand of online provision highlights both the difficulty of bringing geographically dispersed supply partners together and the problems associated with operating within and across ambiguous environments. Drawing upon twenty-nine in-depth interviews with a range of institutional actors, including retail, logistics, and urban planning experts within an urban metropolis in an emerging market, we detail the different ways that collaboration is resisted in online retail provision. Several different patterns of resistance were identified in (non-) collaboration notably, ideological, functional, regulatory and spatial.

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