The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Online Focus Groups: Lessons Learned from 15 Years of Implementation
Abstract
The overall aim of this chapter is to provide a better understanding of how a specific technique of online research methodology, online focus groups, has been theoretically conceptualized and practically utilized in order to examine its advantages and disadvantages to improve future applications of this technique in qualitative and mixed methods research. The chapter offers an overview of qualitative and mixed methods empirical research using online focus groups in different disciplines and outlines the strengths and weaknesses of this data collection technique. In addition, based on the review of empirical and theoretical research, the current and emerging practices in and characteristics of using online focus groups for data collection are outlined and used to suggest future trends in using this data collection technique in qualitative and mixed methods research.
Related Content
Tutita M. Casa, Fabiana Cardetti, Madelyn W. Colonnese.
© 2024.
14 pages.
|
R. Alex Smith, Madeline Day Price, Tessa L. Arsenault, Sarah R. Powell, Erin Smith, Michael Hebert.
© 2024.
19 pages.
|
Marta T. Magiera, Mohammad Al-younes.
© 2024.
27 pages.
|
Christopher Dennis Nazelli, S. Asli Özgün-Koca, Deborah Zopf.
© 2024.
31 pages.
|
Ethan P. Smith.
© 2024.
22 pages.
|
James P. Bywater, Sarah Lilly, Jennifer L. Chiu.
© 2024.
20 pages.
|
Ian Jones, Jodie Hunter.
© 2024.
20 pages.
|
|
|