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A Novel Approach on Negative Association Rules

A Novel Approach on Negative Association Rules
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Author(s): Ioannis N. Kouris (University of Patras, Greece)
Copyright: 2009
Pages: 6
Source title: Encyclopedia of Data Warehousing and Mining, Second Edition
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-60566-010-3.ch220

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Abstract

Research in association rules mining has initially concentrated in solving the obvious problem of finding positive association rules; that is rules among items that exist in the stored transactions. It was only several years after that the possibility of finding also negative association rules became especially appealing and was investigated. Nevertheless researchers based their assumptions regarding negative association rules on the absence of items from transactions. This assumption though besides being dubious, since it equated the absence of an item with a conflict or negative effect on the rest items, it also brought out a series of computational problems with the amount of possible patterns that had to be examined and analyzed. In this work we give an overview of the works having engaged with the subject until now and present a novel view for the definition of negative influence among items.

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