The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Nonprofit Fundraising Transformation through Analytics
Abstract
The authors present the experiences of a professor and a team of students who found that social media and predictive analytics go hand-in-hand when designing effective marketing campaigns (in this case, fundraising for a community of nonprofit organizations). The students of a medium-sized southwestern private university assisted a large southwestern city with the social media marketing efforts for the city's first Big Give fundraising. The organizers then told the students that the internal goal for the 24-hour event was $1.5 million USD. The campaign resulted in 21,361 gifts made for a grand total of $2,095,606.50 USD (approximately 40% greater than was forecasted). It was estimated by the organizers that the most significant contributing factor to the greater performance of the campaign was the social media efforts of the students. The average number of donations raised by the 467 organizations that participated was 45.52 for an overall average of $3,527.09 USD.
Related Content
|
Yu Bin, Xiao Zeyu, Dai Yinglong.
© 2024.
34 pages.
|
|
Liyin Wang, Yuting Cheng, Xueqing Fan, Anna Wang, Hansen Zhao.
© 2024.
21 pages.
|
|
Tao Zhang, Zaifa Xue, Zesheng Huo.
© 2024.
32 pages.
|
|
Dharmesh Dhabliya, Vivek Veeraiah, Sukhvinder Singh Dari, Jambi Ratna Raja Kumar, Ritika Dhabliya, Sabyasachi Pramanik, Ankur Gupta.
© 2024.
22 pages.
|
|
Yi Xu.
© 2024.
37 pages.
|
|
Chunmao Jiang.
© 2024.
22 pages.
|
|
Hatice Kübra Özensel, Burak Efe.
© 2024.
23 pages.
|
|
|