Non-Verbal Communication

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Author(s): Niharika Agnihotri (Indus International University, India)
Copyright: 2023
Pages: 6
Source title: Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Source Author(s)/Editor(s): Monika Gupta (Chitkara Business School, Chitkara University, India), Priya Jindal (Chitkara Business School, Chitkara University, India)and Shubhi Bansal (Indian Institute of Technology, Indore, India)
DOI: 10.4018/978-1-6684-5897-6.ch018

Keywords: Business Science Reference / Customer Relationship Management / Knowledge Management and Library Science / Marketing and Consumer Behavior

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Abstract

Communication is the exchange of information with the help of words, speaking, writing, or by using some skills, which can be touch, any sound, body language, posture, etc. Communication is of two types: verbal and non-verbal communication. Verbal communication is that in which information is exchanged by speaking. Non-verbal communication is that in which information is exchanged without speaking but by writing or using skills such as by some sound, touch (handshake, hug), body language, eye contact, physical appearance, etc. It is quite interesting that two or more persons interact among each other without speaking. Some barriers are also there for non-verbal communication such as silence, strange body language, different facial expressions, which create difficulty in understanding.

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