Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Next Step for Prosumerism Within the Rapidly Changing Agile IT Market

Next Step for Prosumerism Within the Rapidly Changing Agile IT Market
View Sample PDF
Author(s): Robert Costello (Newcastle College, UK)
Copyright: 2018
Pages: 27
Source title: User Innovation and the Entrepreneurship Phenomenon in the Digital Economy
Source Author(s)/Editor(s): Pedro Isaias (Information Systems and Technology Management School, The University of New South Wales, Australia) and Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Evora, Portugal)
DOI: 10.4018/978-1-5225-2826-5.ch001


View on the publisher's website for pricing and purchasing information.


With the rapidly changing global competition, organisations are adapting a more agile way of improving their ability to innovate, engage, and maintain a competitive edge over their competitors, while building upon new and existing clients. Through the process of ‘Knowledge acquisition', the Prosumer and Consumers can reshape communities' participatory involvements within the IT Sector to improve innovations and services. Organisations are responding to these trends within the IT sector by developing new products and improving existing products, by harnessing the consumers in the process of knowledge exploration, creating innovation, and the co-creation of value of new products. This research looks at identifying key behavioural traits associated with Prosumerism and how ICT organisations can evolve to harness this power to compete in a global market.

Related Content

Robert Costello. © 2018. 27 pages.
Cesar Pereira da Mota, Pedro Isaías. © 2018. 22 pages.
Maria Giovanna Tongiani, Fontana Luca. © 2018. 22 pages.
Isabel Lopes Teixeira, Inna Sousa Paiva. © 2018. 19 pages.
Valéria Feitosa de Moura, Juliana Nelia Nascimento Correa, José Dutra de Oliveira Neto, Cesar Alexandre de Souza, Adriana Backx Noronha Viana. © 2018. 18 pages.
Luisa Cagica Carvalho, Bruno Cibrão. © 2018. 22 pages.
Cristiano Dias Cechella, Silvia Generali da Costa, Renato Koch Colomby. © 2018. 21 pages.
Body Bottom