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New Media and Hegemonic Discourse in Pakistan
Abstract
Cell phones in the Sahara, Internet in Burma, cable television in Pakistan: modern media developments are finally touching the far flung reaches of Earth. With the arrival of these innovations come myriad uses, effects, and consequences. Once again the debate on the emancipatory utility of these media is renewed as these media reach deeper into global society. This chapter states that the effects of the ‘new media’ may not be what we expect with respect to the democratization of society. The analysis shows that ideological hegemony is not only alive and well, but might even thrive in these new media. To scrutinize these effects, the chapter focuses on the impact of Pakistani cable television on identity and culture discourse through the lens of three topics: identity and the new communication technologies; ideology, power and the new media; and new media and new popular cultures.
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