New Media and Health Communication: Communication Strategies in Malaria Control in Nigeria

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Author(s): Nwachukwu Andrew Egbunike (University of Ibadan, Ibadan, Nigeria)
Copyright: 2011
Pages: 16
Source title: Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications
Source Author(s)/Editor(s): D. Ndirangu Wachanga (University of Wisconsin-Whitewater, USA)
DOI: 10.4018/978-1-60960-591-9.ch010

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

Malaria is endemic in the tropics and is responsible for a very high infant mortality, killing more than 3,000 children in Africa daily. The Nigerian government’s control measures are targeted at nursing mothers and children. However, a significant portion of the population–the youth–are also very vulnerable. The new media are gradually gaining ground as a dependable channel of meeting the communication needs of young Nigerians. This chapter discusses how the potential associated with the Internet and social networks can be incorporated in the campaign for the Insecticide Treated Nets (ITNs) by Nigerian youth. It also proffers solutions and recommendations based on the concept of participatory development communications.

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New Media and Health Communication: Communication Strategies in Malaria Control in Nigeria

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