The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
New Media and Health Communication: Communication Strategies in Malaria Control in Nigeria
Abstract
Malaria is endemic in the tropics and is responsible for a very high infant mortality, killing more than 3,000 children in Africa daily. The Nigerian government’s control measures are targeted at nursing mothers and children. However, a significant portion of the population–the youth–are also very vulnerable. The new media are gradually gaining ground as a dependable channel of meeting the communication needs of young Nigerians. This chapter discusses how the potential associated with the Internet and social networks can be incorporated in the campaign for the Insecticide Treated Nets (ITNs) by Nigerian youth. It also proffers solutions and recommendations based on the concept of participatory development communications.
Related Content
|
Harish Chandra Verma, Saurabh Srivastava.
© 2025.
12 pages.
|
|
Lingala Thirupathi, B. Vasundara, Dheeraj Sundaragiri, Vijaya Bhaskar Ch, Ravi Gugulothu, Radhika Pulyala.
© 2025.
26 pages.
|
|
Mohd Saleem, Rajeev Kumar, Chanchal Chawla, Mahendra Singh.
© 2025.
14 pages.
|
|
Nobhonil Roy Choudhury, Shyamalendu Paul.
© 2025.
22 pages.
|
|
Abhay Bhatia, Anil Kumar, Devendra Sood.
© 2025.
32 pages.
|
|
Aparna Datta, Akash Mondal, Arunima Sarkar.
© 2025.
16 pages.
|
|
Adrija Das, Pratyasha Nanda, Ritika Jain, Tanisha Saini, Sneha Bhaskar, Hitesh Mohapatra.
© 2025.
18 pages.
|
|
|