Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

New Communication Strategies and the Future of Advertising Narration

New Communication Strategies and the Future of Advertising Narration
View Sample PDF
Author(s): Murat Koçyiğit (Necmettin Erbakan University, Turkey)
Copyright: 2022
Pages: 8
Source title: Research Anthology on Social Media Advertising and Building Consumer Relationships
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6287-4.ch006


View New Communication Strategies and the Future of Advertising Narration on the publisher's website for pricing and purchasing information.


Nowadays, almost all consumers use social media platforms. Therefore, many consumers share their brand-related experiences on online platforms. Social media platforms have changed the way consumers communicate. It offers consumers the opportunity to contribute to the debate. By means of online media, individuals are no longer just content consumers. Online media users are both content-producing and prosumer. Hence, the prosumer, which produces the content itself and consumes itself, provides the multiple uses in the mass market. It has a comprehensive impact on the purchasing decisions of other consumers. Developing and changing communication technologies are to provide the development of new communication strategies. Moreover, Web 3.0 technology, the third level on the Web, is used by semantic web consumers. Web 3.0 (semantic web) technologies combine information. Semantic Web improves the web experience and makes it more relevant to their search. Web 3.0 stands out with its ability to share meaning and run useful and entertaining web applications.

Related Content

Laura Holgado-Ruiz, José Ramón Saura, Beatriz Rodríguez Herráez. © 2023. 24 pages.
Dino Sossi. © 2023. 25 pages.
Sheldondra J. Brown, Grace M. Babcock, Monica Bixby Radu. © 2023. 11 pages.
Aifheli Makhwanya. © 2023. 14 pages.
Rui Alexandre Novais. © 2023. 23 pages.
Hasan Turgut. © 2023. 19 pages.
Debika Sihi. © 2023. 27 pages.
Body Bottom