The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making
|
|
Author(s): Abhishek Kumar Singh (Jawaharlal Nehru University, India), Arpit Singhmar (Jawaharlal Nehru University, India), Arvind Kumar (Jawaharlal Nehru University, India)and Lokesh Jindal (Jawaharlal Nehru University, India)
Copyright: 2025
Pages: 50
Source title:
Impact of Sensory Marketing on Buying Behavior
Source Author(s)/Editor(s): Reena Malik (Chitkara University, India), Shivani Malhan (Chitkara University, India)and Manpreet Arora (Central University of Himachal Pradesh, India)
DOI: 10.4018/979-8-3693-9351-2.ch003
Purchase
|
Abstract
This chapter delves into the intersection of neuroeconomics, cognitive biases, and managerial decision-making. It aims to provide a comprehensive overview of how neurosensory and neuromarketing techniques influence consumer behaviour and decision-making processes. The chapter bridges the gap between academic research and industry practices through an in-depth literature review, innovative research methodologies, and detailed case studies. It offers practical insights and strategies for marketers and practitioners, emphasising the importance of interdisciplinary collaboration and knowledge exchange.
Related Content
|
Muhammad Younus, Achmad Nurmandi, Dyah Mutiarin, Halimah Abdul Manaf, Andi Luhur Prianto, Bambang Irawan, Salahudin Salahudin, Idil Akbar, Titin Purwaningsih, Ihyani Malik.
© 2025.
34 pages.
|
|
Preeti Jain, Neetu Chaudhary.
© 2025.
22 pages.
|
|
Abhishek Kumar Singh, Arpit Singhmar, Arvind Kumar, Lokesh Jindal.
© 2025.
50 pages.
|
|
Dinesh Jamwal, Manpreet Arora.
© 2025.
18 pages.
|
|
Simanpreet Kaur, Anjali.
© 2025.
30 pages.
|
|
Rishi Prakash Shukla, Priya Shukla, Archna Singh, Vilas Nair, Smriti Verma.
© 2025.
22 pages.
|
|
Rajwinder Kaur.
© 2025.
24 pages.
|
|
|