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Neurobehavioral Foundations of Risk Perception in Financial Decision Making
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Author(s): Abhishek Sharma (Department of Psychology, Sardar Patel University of Police, Security, and Criminal Justice, Jodhpur, India), R. Somasundaram (Department of Management Studies, Kongu Engineering College, Erode, India), Rajesh V. Argiddi (Walchand Institute of Technology, Solapur, India), M. Srinivasa Narayana (Department of CDOE, KL University, Vijayawada, India), Preeti Chawla (Department of Management and Commerce, The Northcap University, Gurgaon, India)and M. Kumar (SRM University, India)
Copyright: 2026
Pages: 28
Source title:
Intersecting AI, Neurofinance, and Behavioral Finance for Decision Making
Source Author(s)/Editor(s): Aslı Kaya (İstanbul Gelişim University, Turkey)
DOI: 10.4018/979-8-3373-1494-5.ch015
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Abstract
This chapter explores neurobehavioral underpinning of the risk of risk in financial decision, unifying the endless neuroscience, behavioral money, and psychoanalysis. It investigates how the regions of the brain such as amygdala, prefrontal cortex and insula influence the response of financial risk and uncertainty. The role of emotional process, heuristics, and justice bias is emphasized to shape investors' behavior. This chapter also discusses individual differences, stress and hormonal effects (eg, cortisol, dopamine) modulate risk tolerance. Understanding these mechanisms, we gain critical insights of irrational market behavior, enabling the development of more effective financial models and investors' decision-support systems.
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