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Nethnography and Social Network Analysis for Studying Online Social Space

Nethnography and Social Network Analysis for Studying Online Social Space
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Author(s): Gloria Ziglioli (Univeristy of Agder, Norway) and Alhassan Yakubu Alhassan (University of Agder, Norway)
Copyright: 2022
Pages: 21
Source title: Handbook of Research on Advanced Research Methodologies for a Digital Society
Source Author(s)/Editor(s): Gabriella Punziano (University of Naples Federico II, Italy) and Angela Delli Paoli (University of Salerno, Italy)
DOI: 10.4018/978-1-7998-8473-6.ch015

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Abstract

This chapter contributes to the current methodological debate on digital, internet-based studies in social research. Based upon an introductive analysis of the research's perspectives, trajectories, and stages that have brought the online social spaces into social research, the chapter focuses on the advantages of combining quanti-quali approaches for approaching online complexity. In particular, the authors offer a deep discussion concerning the value, the methodological, and ethical challenges of netnography and social network analysis (SNA) methods for inquiring online social research by proposing a possible emerging methodological framework guiding further empirical studies.

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