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Navigating the Future of Healthcare: A User-Centric Approach to Designing Lucrative Business Models for the IoMT
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Author(s): Rita Komalasari (Yarsi University, Indonesia)
Copyright: 2024
Pages: 24
Source title:
Lightweight Digital Trust Architectures in the Internet of Medical Things (IoMT)
Source Author(s)/Editor(s): Ahdi Hassan (Global Institute for Research Education and Scholarship, The Netherlands), Pronaya Bhattacharya (Amity University, Kolkata, India), Subrata Tikadar (Amity University, Kolkata, India), Pushan Kumar Dutta (Amity University, Kolkata, India)and Martin Sagayam (Karunya Institute of Technology and Sciences, India)
DOI: 10.4018/979-8-3693-2109-6.ch020
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Abstract
The internet of medical things (IoMT) is a rapidly evolving technology that is set to revolutionize patient care, diagnosis, and monitoring. However, its success relies on the strategic design of user-centric business models. This research explores the relationship between technological innovation and business model design in IoMT, focusing on user perspectives and expectations. Findings reveal that trust-building mechanisms and subscription services are pivotal factors in IoMT adoption, demonstrating the importance of integrating successful digital technology business models to close the gap between technical progress and user expectations.
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