Navigating Sustainability in Supply Chains: Challenges and Opportunities in the Era of Industry 4.0

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Author(s): Fouad Jawab (Sidi Mohamed Ben Abdellah University, Morocco)and Jabir Arif (Sidi Mohamed Ben Abdellah University, Morocco)
Copyright: 2026
Pages: 28
Source title: Transformative Impact of AI in Supply Chain Management
Source Author(s)/Editor(s): Jabir Arif (Sidi Mohamed Ben Abdellah University, Fez, Morocco)and Fouad Jawab (Sidi Mohamed Ben Abdellah University, Fez, Morocco)
DOI: 10.4018/979-8-3373-0923-1.ch014

Keywords: Artificial Intelligence / Business Science Reference / Computer Science & IT / Supply Chain Management

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Abstract

This chapter is organized around three main questions related to the concept of the green Supply Chain, 4.0 technologies and the use of these technologies to ensure sustainability. Our main goal is to provide answers to the question: how and to what extent can sustainable supply chains be successfully implemented economically, socially and ecologically with the help of 4.0 technologies? Methodologically, we took an exploratory approach supported by qualitative and quantitative data extracted from literature, reports and the websites of the companies involved. This has allowed the focus to be on the cutting-edge practices and experiences of companies of different sizes and activities, as well as on the successes in reducing CO2 emissions and respecting social ethics.

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Navigating Sustainability in Supply Chains: Challenges and Opportunities in the Era of Industry 4.0

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