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Navigating Global Markets Through Digital Internationalization Strategies: Catalysing Portuguese Firms' Global Expansion
Abstract
This chapter examines the strategic role of digital platforms in the internationalisation of Portuguese firms. Drawing on an integrated literature review and multiple case studies, the analysis demonstrates how SMEs leverage digital platforms to overcome traditional barriers to international expansion, such as limited resources, market entry costs, and geographic constraints. The study proposes the Digital Internationalisation Canvas as a conceptual framework to map firms' strategic positioning, highlighting key dimensions such as platform utilisation intensity, infrastructure development, and platform dependency risk. Empirical evidence suggests that hybrid digital strategies, combining owned digital assets with selective platform engagement, enable firms to balance scalability with operational control. The findings offer valuable insights for managers, researchers, and policymakers seeking to understand the dynamics of platform-based internationalisation, while also addressing the challenges of governance, regulatory adaptation, and digital sovereignty in global markets.
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