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National Differences and Gender Stereotypes in Days of Empire

National Differences and Gender Stereotypes in Days of Empire
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Author(s): Giuseppe Maiello (University of Finance and Administration, Czech Republic)
Copyright: 2022
Pages: 12
Source title: Handbook of Research on Advanced Research Methodologies for a Digital Society
Source Author(s)/Editor(s): Gabriella Punziano (University of Naples Federico II, Italy) and Angela Delli Paoli (University of Salerno, Italy)
DOI: 10.4018/978-1-7998-8473-6.ch043


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Days of Empire is a freemium mobile strategy video game developed and published by the company ONEMT, whose actual headquarters is in Fuzhou Fujian, China. The company specializes in fantasy video games mostly set in the Middle East and full of references to the history and mythology of the Arab and Turkish peoples. The objective is to provide a description of the game and to perform a qualitative analysis of the attitudes of selected players towards the game, their emotional drivers, and the financial commitment many of them undertake to achieve greater success in the game. As many discussions take place in the chat function of the game, the author is interested in stereotypes referencing the players' country of origin, gender stereotypes, and even the sexual harassment to which female players are subjected. Using the emic approach, an insider's perspective will be shown of the ways in which the players of Days of Empire look at the issues of nationalism and gender stereotypes, and the emotional connection between single individuals and a freemium game of this type.

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