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Multisensory Dimensions as Interdisciplinary Study: Sensory Destination Branding and Post-Pandemic Scenario
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Author(s): Irma Imamovic (University of Minho, Portugal & IPAM, Portugal), Bruno Barbosa Sousa (UNIAG and CiTUR, Polytechnic Institute of Cávado and Ave, Portugal)and António Azevedo (Universidade do Minho, Portugal)
Copyright: 2024
Pages: 20
Source title:
Human Relations Management in Tourism
Source Author(s)/Editor(s): Marco Valeri (Niccolò Cusano University, Italy)and Bruno Sousa (Polytechnic Institute of Cavado and Ave, Portugal)
DOI: 10.4018/979-8-3693-1322-0.ch009
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Abstract
The multisensory dimensions of a destination, which are important for establishing an emotional connection between a visitor and a place, can be used and managed to create a sensory destination brand. Considering the destination's multisensory dimensions, this chapter focuses on the conceptualization of sensescapes, starting from multidisciplinary perspectives to sensory experiences in a post-pandemic context. It provides theoretical support for the research of the sensory tourist experience and how internal marketing contributes to improving multisensory experiences. It explores how human senses affect individuals' perception of the external environment which further affects emotional and behavioral responses. Finally, it provides implications for the marketing and management of tourist destinations, planning and management of territorial spaces, and finally sensory destination branding in post-pandemic scenarios. In conclusion, the literature review is presented as a conceptual framework that highlights the multisensory stimuli in experiencing destinations.
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