Motion Infographics for Stakeholder Engagement: A Content-Marketing Perspective

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Author(s): Angel Perez Vila (University of North Florida, USA), Rana Soleimani (University of North Florida, USA)and Justin Zuopeng Zhang (University of North Florida, USA)
Copyright: 2023
Pages: 15
Source title: Handbook of Research on Revisioning and Reconstructing Higher Education After Global Crises
Source Author(s)/Editor(s): Shalin Hai-Jew (Hutchinson Community College, USA)
DOI: 10.4018/978-1-6684-5934-8.ch019

Keywords: Government & Law / Higher Education / Information Science Reference / Policy & Reform

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Abstract

This chapter aims to summarize the design considerations of motion infographics to engage stakeholders from the perspective of content marketing. Specifically, the authors synthesize and illustrate the role of motion infographics in facilitating content marketing and promoting stakeholder engagement. This research fills the gap by proposing a multidisciplinary area by exploring the relationships between motion infographics, content marketing, and stakeholder engagement. It provides valuable guidelines for practitioners to design and implement motion infographics in these relevant contexts.

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Motion Infographics for Stakeholder Engagement: A Content-Marketing Perspective

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