Mona El Fadly: Spinning Off the Supply Chain

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Author(s): Menna Kamel (Strategist and Business Development Specialist, Egypt)and Ali Awni (American University in Cairo, Egypt)
Copyright: 2011
Pages: 12
Source title: Cases on Business and Management in the MENA Region: New Trends and Opportunities
Source Author(s)/Editor(s): El-Khazindar Business Research and Case Center (School of Business, American University in Cairo (AUC), Egypt)
DOI: 10.4018/978-1-60960-583-4.ch016

Keywords: Business & Management / Business Policy / Business Science Reference / Global Business

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Abstract

This case examines a business in the food catering industry and demonstrates the importance of supply chain practices even to an entrepreneur’s small business. The business is legally registered as ‘El Yosr Food Corner’ and has been operating in Egypt since 1997. It provides standardized as well as customized home-made oriental dishes at competitive prices. By 2009, the surge in the growth of the business had strained the company’s operational capabilities in various ways. Furthermore, the business had encountered a number of hitches as a result of inefficiencies in supply chain management. Menna Reda, El Yosr’s consultant, was called in to advise the enterprise owner and managing director, Mona El Fadly, of the proper course of action to address these challenges.

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