Modeling the Diversity of User Behavior in Online Communities

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Author(s): Tad Hogg (Hewlett-Packard Laboratories, USA)and Gabor Szabo (Hewlett-Packard Laboratories, USA)
Copyright: 2011
Pages: 17
Source title: Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
Source Author(s)/Editor(s): Ben Kei Daniel (University of Saskatchewan, Canada)
DOI: 10.4018/978-1-60960-040-2.ch015

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

This chapter describes models of the diversity of behavior seen in online communities, in particular how users contribute and attend to content, and how they form social links with their peers. We illustrate the models and parameter estimation procedure with a political discussion community. The models identify key characteristics of users and the web site design leading to the diverse behaviors, and suggest future experiments to identify causal mechanisms producing these characteristics.

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