The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Model for Understanding Consumer Adoption of Online Technologies
Abstract
This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in using the Internet. We found that attitude toward using the Internet acts as a strong predictor of behavioral intention to use, and actual usage of Internet technologies. Future researchers can use the resultant instrument to test how consumers adopt and accept Internet-based applications.
Related Content
Osemwegie Taiwo Wesley.
© 2022.
12 pages.
|
Christiana Danjuma.
© 2022.
13 pages.
|
Odey Simon Robert.
© 2022.
16 pages.
|
Uchenna Azubuike Ezeogu.
© 2022.
8 pages.
|
Bassey Okon.
© 2022.
19 pages.
|
Melchizedec J. Onobe.
© 2022.
17 pages.
|
Subir Sinha.
© 2022.
11 pages.
|
|
|